A new brand of exercise books was launched recently. It’s called I Can!, and its creators – Altano Morgan and Tamara Morgan – hope that it will help to inspire change among children, through its inspirational messages and pictures that are aimed at changing the behaviour of young people.
After viewing exercise books with foreign secular artistes on the covers in a local book store, it struck Altano Morgan that local gospel personalities would make excellent role models for Jamaicans, and that their pictures could accompany positive words of inspiration.
Thus, Morgan met with members of the gospel music fraternity – including Prodigal Son, DJ Nicholas, Jason Mighty, Goddy Goddy, Ryan Mark, Kevin Downswell, Teena Tamara and Nadine Blair – and they agreed to be featured on the new brand of exercise books that he planned to produce. Thus, the I Can! brand of exercise books, notepads and other writing material, featuring well known gospel artistes and personalities, was born.
The brand was launched recently in Kingston, and Morgan noted that the faces of the gospel artistes on the books is simply a puller to bring the message which they would like to deliver to young people today. At the footer of each page of the books, are messages such as “this subject is not hard because my potential is greater. If I study hard and apply the knowledge well, great success will be my reward. Yes, I (space left for child’s name) can!” Patois (Jamaican language) is also used for some of the messages, for example with “mi nah give up” being used instead of “I will not give up”.
Kudos to Altano and Tamara Morgan for their effort to use purely indigenous means to try to inspire and motivate Jamaican children.
- Elements derived from an article that was originally featured in the Jamaica Observer newspaper